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Launch Email Templates
Seven fill-in-the-blank emails for a product launch
How to Use These Templates
Fill in your basics first (the box below). You'll reuse them in every email.
Replace everything in [brackets] with your own words. Read each email out loud; if it doesn't sound like you, rewrite it until it does.
Schedule them using the suggested timing. Adjust dates for your launch length.
Keep it honest. Only mention a deadline or bonus if it's real. Only include testimonials if they're real words from real customers, shared with permission.
Include your unsubscribe link and follow the email rules where you and your subscribers live.
My Launch Basics
Field | My answer |
|---|---|
Product name | |
One-sentence offer | |
Who it's for | |
Main result | |
What's inside (3–5 bullets) | |
Price | |
Launch bonus or intro price (optional, real) | |
Launch opens (date/time) | |
Launch closes / bonus ends (date/time) | |
Product link |
Launch Schedule
# | Suggested timing | Scheduled? | |
|---|---|---|---|
1 | The heads-up | 5–7 days before open | ☐ |
2 | The story | 2–3 days before open | ☐ |
3 | Doors open | Launch day | ☐ |
4 | What's inside | Launch day + 1 | ☐ |
5 | Questions answered | Launch day + 3 | ☐ |
6 | Is this for you? | 24–48 hours before close | ☐ |
7 | Last call | Final day, a few hours before close | ☐ |
Email 1: The Heads-Up
Subject: Something I've been working on for [person/group] Preview text: You're hearing about it first.
Hi [First name],
For the last [time period], I've been working on something for people who [struggle with problem].
I kept hearing the same thing: "[real phrase from your audience]." So I made [product name], a [format] that helps you [main result].
It opens on [date]. Because you're on my list, you'll hear about it first[, and you'll get (bonus/intro price) if you join by (date)].
Over the next few days I'll share why I made it and what's inside. If you have any questions in the meantime, just hit reply.
[Your name]
Email 2: The Story
Subject: The [problem] mistake I made for [time] Preview text: And what finally changed.
Hi [First name],
[Two or three sentences about a time you (or people you've helped) struggled with the problem. Be specific and honest.]
What changed was [the key insight or method]. Once I [did the thing], [what improved].
That's the heart of [product name]. It walks you through [the method] step by step, so you can [result] without [thing they dread].
Doors open on [date]. I'll send you the link that morning.
[Your name]
P.S. What's your biggest challenge with [topic] right now? Reply and tell me; I read every message.
Email 3: Doors Open
Subject: [Product name] is open Preview text: Here's everything you need to know.
Hi [First name],
[Product name] is now open: [link]
It's for you if:
[Situation 1]
[Situation 2]
[Situation 3]
Inside you'll get:
[Item 1 + what it helps with]
[Item 2 + what it helps with]
[Item 3 + what it helps with]
Price: [price]. [Bonus or intro price + real end date, if any.]
[Get product name here →]([link])
[Your name]
Email 4: What's Inside
Subject: A look inside [product name] Preview text: Part by part.
Hi [First name],
Here's exactly what you get with [product name]:
[Part 1 name]: [one or two sentences on what it covers and the result]. [Part 2 name]: [...] [Part 3 name]: [...] [Part 4 name]: [...] [Part 5 name]: [...]
My favorite part is [part], because [reason].
[Take a look →]([link])
[Your name]
Email 5: Questions Answered
Subject: Your questions about [product name] Preview text: The ones I've been asked most.
Hi [First name],
A few of you asked questions, so here are the answers:
"[Question 1, e.g. Is this right for beginners?]" [Honest answer.]
"[Question 2, e.g. How much time does it take?]" [Honest answer.]
"[Question 3, e.g. What format is it in?]" [Honest answer.]
"[Question 4, e.g. What if it's not right for me?]" [Your refund or support policy.]
Any other questions? Reply to this email.
[Get product name →]([link])
[Your name]
Email 6: Is This for You?
Subject: Honest question: is [product name] right for you? Preview text: Who it's for, and who it isn't.
Hi [First name],
I want the right people to join, so here's my honest take.
[Product name] is a good fit if:
[Fit 1]
[Fit 2]
It's probably not for you if:
[Not a fit 1]
[Not a fit 2]
If you're in the first group, [bonus/intro price] ends [day/time]. [Link]
If you're not, no problem at all. I'll be back with more free [tips/content] next week.
[Your name]
Email 7: Last Call
Subject: Closing tonight: [product name] [bonus/intro price] Preview text: A quick reminder before [time].
Hi [First name],
Quick reminder: [the bonus/intro price/cart] closes tonight at [time and time zone].
If you want to [main result] without [thing they dread], here's the link: [link]
Thanks for reading all my launch emails this week. Normal programming resumes next week.
[Your name]
After the Launch: Notes
Open rate | Clicks | Replies | Sales | Note for next time | |
|---|---|---|---|---|---|
1 | |||||
2 | |||||
3 | |||||
4 | |||||
5 | |||||
6 | |||||
7 |
Sample product from a Fora-made demo creator page.
What you get
- 4-page printable template
- Email 1: The Heads-Up
- Email 2: The Story
- Email 3: Doors Open